Free Whitepaper

Why Most Law Firms Are Running Three Businesses — But Managing Them As One

The 3-layer framework that explains how and where AI is disrupting law firms.

David Maister's Expertise / Experience / Efficiency model is the clearest lens for understanding law firm strategy. This free guide reframes it for the AI era and shows where the disruption is actually happening.

“The real strategic failure in most law firms is not poor execution. It's running three different businesses under one roof and pretending they are the same business.”

Another free resource from Sonnet Advisors for managing partners at firms across the UK and Europe.